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Posts Tagged ‘Value-Washing’

In a Tweet on 03 Mar 2010, I said:

You heard it here first – next big thing to watch out for is “ValueWashing”. Be diligent and think it thru to identify the diff!

Really, it was inevitable. Any term that has some form of living spirit to it shall eventually fall prey to vendor marketing and popular misuse. The most recent casualty is the term “value”.

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